Doğukan Erel

Product designer for complex web & mobile products — sport, health, education and legal tech.

Product designer based in Ankara — I enjoy slow morning coffees, good conversations, and the kind of work that feels like play.

I have 7+ years of experience crafting design solutions for complex products, primarily in sport, health, education and legal tech. I've collaborated with companies like My Next Match, IMMAF, UKOSF, WOCR, Olymedic, E12 and Marqby.

I work end-to-end — research, information architecture, systems and the detail that makes an interface feel inevitable, then staying close to the build so it survives the handoff. Currently open to new projects.

Experience

  • Jul 2025 — NowProduct Designer · MarqbyAnkara (In-office)

    LegalTech platform for intellectual property. Redesigned the information architecture of trademark search, registry and portfolio tools, and shipped the new version in about a month.

  • Apr 2025 — NowProduct Designer · Eğitim ve Teknoloji A.Ş. (E12)Ankara (Contractor)

    Redesigning the E12 learning platform and landing page, and the Edutalkinn English-learning mobile app. Produced 120+ educational video edits for learning guides.

  • Jul 2025 — Sep 2025Product Designer · WLITZ Design StudioIstanbul (Contractor)

    Led authentication, onboarding and KYC design for a digital banking mobile app — improving regulatory compliance and reducing friction in customer verification.

  • Feb 2025 — Mar 2025Product Designer · Siren Bilişim A.Ş.Ankara (Freelance)

    Designed an elderly care mobile app for the Turkish Ministry of Health, and the authentication UI for EskanBank (Bahrain).

  • Jan 2021 — Jul 2025Mid Product Designer · My Next MatchLondon (Remote)

    Designed the products that run combat and obstacle sport — membership CRM, federation dashboards, tournament management, event management, medical passport and community platforms.

  • Sep 2023 — Feb 2025Product Designer · SoonovaIstanbul (Contractor)

    Owned branding and interface design across multiple product ecosystems: Soonova, the Flexihub suite, INC Türkiye and HiZone Coffee.

  • Sep 2020 — Jan 2021Junior Product Designer · APEX Web SoftwaresMuğla (On-site)

    Delivered conversion-focused landing pages, end-to-end e-commerce platforms and scalable SaaS applications at a software start-up.

Education

  • 2018 — 2024Bachelor's Degree, Computer EngineeringMuğla Sıtkı Koçman University · Exited at the end of the 3rd grade
  • Aug 2022 — Oct 2023Google UX Design SpecializationGoogle
  • 2017School B2 — Intermediate EnglishMuğla Sıtkı Koçman University

Capabilities

  • Design systems
  • Branding
  • Mobile apps
  • Web apps
  • UX research
  • Wireframing
  • User flows & journeys
  • Prototyping
  • Information architecture
  • Apple HIG
  • WCAG accessibility
  • Agile & remote
  • Design KPI metrics
  • Stakeholder communication

Impact

How I create impact from 0 → 1

Less noise, more outcome. I reduce friction, design with logic, and let AI enhance the way I deliver — faster, sharper, more intentional.

  • AI-Driven Apps & Design Process
  • Web App Design
  • Product Management
  • UX Design
  • Branding
  • Presentations & Pitch Decks
  • Mobile App Design
  • No-code with Framer
  • Testing
  • Documentation
  • Design Systems & DesignOps
  • Marketing

Clients & projects

  • Marqby
  • IMMAF
  • World Obstacle
  • UKOSF
  • England Boxing
  • Olymedic
  • MNM Events
  • MNM Tournaments
  • MNM Scoreboard
  • MNM Organisation
  • IMMAF Live
  • MMA Supercup Brave
  • Flexidesk
  • Flexievent
  • HiZone Coffee
  • INC Türkiye
  • Soonova
  • Left Hook Boxing Club
  • Viva Club
  • Itemintro
  • EskanBank (Bahrain)
  • Master Garage
  • Demirel İnşaat A.Ş.
  • Norell Private Homes
  • E12 Learning
  • Edutalkinn
Get in touchhello@dogukanerel.com